Logo animation
Loewe
Loewe is a Spanish fashion brand that emphasizes craftsmanship. Their logo itself represents four interwoven ‘L’s, evoking ideas of weaving and binding. Rooted in visible traces of the hand, imperfect textures, and an exploration of materials, Loewe values process over polished perfection. Also its quiet and restrained sensibility, the brand also shows a sense of playfulness and strangeness. With these qualities in mind, I aimed to design a logo that feels structurally unconventional yet logically grounded, reflecting Loewe’s craftsmanship.
Aesop
Aesop emphasizes strong on restraint. Rather than decorative beauty, the brand prefers experience through ingredients and the use of space. With this in mind, I incorporated water into the logo design to express cleanliness, calmness, and a sense of natural balance. Through a single drop of water, I aimed to reveal subtle movement and a quiet but confident attitude.